Privacy policy
Last updated July 22, 2026
The short version
Michigan Porch is operated by Emma Rose Holdings LLC, a Michigan limited liability company doing business as Michigan Porch. "We" in this policy means Emma Rose Holdings LLC. You can read the site and use its tools without creating an account, entering your name, or giving us a property address. We collect information only when it helps us deliver, protect, or improve the site.
What we collect
Tool use: The calculators and checkers run in your browser. We do not need your name, phone number, street address, mortgage details, insurance policy, or bank information to show an estimate.
If you choose to copy, print, or email a calculator result, that shared result may include the numbers you entered. That sharing is under your control; Michigan Porch does not send those details to us.
Email signups: When you join our email list, we collect your email address through Beehiiv , the platform we use to send the newsletter.
Page feedback: If you send a note, we receive the note type, message, optional reply email, page address and title, broad content type, and the time it reached us. Cloudflare also receives the network information needed to deliver the request and run its Turnstile spam check. We combine the IP address and browser user-agent into a one-way rate-limit key. That short-lived key is not attached to the feedback we store or deliver.
Hosting, security, and traffic data: Cloudflare delivers and protects the site and may process basic request, device, and security signals. Michigan Porch uses Cloudflare Web Analytics to understand which pages people visit and whether those pages load well. Its reports may include total visits and page views, page paths, referring sites, broad country and device details, and page-speed measurements such as Core Web Vitals. Cloudflare says this service does not use cookies or local storage, does not fingerprint individual readers, and does not log URL query strings. Calculator entries, search words, feedback messages, and email addresses are not sent to this service. See Cloudflare's Web Analytics overview and FAQ.
Useful-action counts: Michigan Porch also counts a small set of actions that show whether the directory is helping: opening a search result, getting no search result, using a calculator, following an official source, moving to a place or county page, and opening or sending feedback. These counts contain only the action name, the current page path, and a broad type such as place or guide. They do not include raw search words, calculator entries or results, feedback messages, email addresses, URL query strings, cookies, account IDs, or visitor identifiers. This signal does not run when Global Privacy Control or Do Not Track is enabled in the browser.
Ads and affiliate links: Google AdSense is planned, but ads are not currently active. If ads are enabled later, Google AdSense and other advertising partners may use cookies or similar technology to serve and measure ads.
How we use it
We use this information to deliver and secure the site, reply to feedback, correct pages, send requested newsletters, understand broad usage patterns, improve the tools, prevent abuse, and support Michigan Porch with ads or affiliate links. We do not sell or rent personal information.
Who helps us run the site
We disclose information to service providers only as needed for their work: Cloudflare for hosting, security, storage, and Turnstile; Beehiiv for newsletter signup and delivery; and, when configured, Resend or a private webhook for feedback delivery. These providers handle information under their own contracts and privacy terms. We may also disclose information when law requires it or when reasonably necessary to protect the site, its readers, or another person's rights or safety.
Read the service providers' policies: Cloudflare privacy, Turnstile privacy, Beehiiv privacy, and Resend privacy.
How long we keep it
Feedback stored in our Cloudflare inbox is set to expire after 180 days. Copies delivered to our private email or webhook inbox are reviewed regularly and ordinarily deleted on the same schedule. We may keep a particular record longer when it is needed to finish a correction, prevent abuse, comply with law, or preserve a legal claim or defense.
Rate-limit records expire in about two minutes. Newsletter information stays with Beehiiv until you unsubscribe or it is no longer needed for delivery, recordkeeping, security, or legal obligations.
Your choices
You can use the site without sending feedback or joining the newsletter. Newsletter emails include an unsubscribe link. You may also ask what personal information we hold about you, or ask us to correct or delete it, by emailing hello@michiganporch.com. We may need enough information to verify and complete the request.
Cookies and ads
If ads are enabled, Google AdSense may use cookies to serve ads based on visits to this site or other sites. You can control personalized Google ads in Google My Ad Center or learn more from Google's partner-sites policy .
Security
We use access controls, limited collection, spam protection, retention limits, and encrypted connections to reduce risk. No website, inbox, or transmission method is perfectly secure, so please do not send sensitive identity, account, health, legal, or financial records through the feedback form.
Children's privacy
Michigan Porch is meant for Michigan adults making household, vehicle, insurance, or local-tax decisions, not children. This note is included because of COPPA , the federal Children's Online Privacy Protection Act. COPPA creates extra rules for sites that knowingly collect personal information from children under 13, and Michigan Porch does not knowingly do that.
Policy changes and contact
We update the date at the top when this policy changes. Questions about privacy or a request concerning your information can be sent to hello@michiganporch.com.